Is your content still on-target?
Is the message on your site still in step with your goals in a rapidly changing economy? Because your Web site has a broad reach and is relatively easy to modify, it is often the most cost-effective place to refine and test new ways to reach, hold and expand your audience. We can show you how to set up your site for rapid response to shifting markets.

Is your image in focus?
While it's important that the look and feel of the site mirrors the message, it's also vital that your site maintains a certain level of family resemblance to your other marketing and communications tools. It's not uncommon for sites that have been repeatedly tweaked to drift off course. Without the disciplined linking of message, function, and family, your site can wind up looking a bit like the lost child in your media mix. We can help to ensure that it stays in touch with the rest of the team.

Can your audience find you?
Go to a few of your favorite search engines and look yourself up. Was it easy to find yourself on the net? Did you like what you found? Search engines like Google are now showing over 8 billion sites in their catalog, so gaining a spot close to the top of the list is not nearly as easy as it used to be. The key to improving your visibility on the Web can be summed up in three words... promotion... promotion... promotion. With so may of the major search engines switching their business models to include paid listings, it's more important than ever that you develop a plan for keeping your name close to the top of the search lists. We can show you how to stretch your budget.

Are your viewers running into roadblocks?
Check your logs. Pay special attention to log events such as 404 (file not found) errors and download patterns that reveal a lack of follow through. These are often good indicators of navigation and usability problems that can lead to abandoned carts and reduce the amount of time that viewers are willing to spend on your site. We can help you find and eliminate the roadblocks that are keeping your site from reaching its full potential.

If you'd like more information about how Blink Designworks can improve the return on your Web investment, contact us at 773.508.0436 for a quote. We offer a complete range of copywriting, design, coding, and promotional services.